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Word of Mouth & Social Media for Apartments

Guest Post by Cynthia Plunkett, University of Florida Journalism Senior. Many prospects use a variety of sources to find the right apartment to live their college years. We started off by introducing...

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Out of the box resident retention idea: crazy, brilliant, or simply generous?

A Los Angeles landlord gave his residents a particularly generous – and costly – holiday gift: He took $70 off the cost of their December’s rent payment.  The story was picked up and reported by a...

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